Marketing Coordinator

AL-Sultan food stuff co. SARL

  • Job Location: Lebanon
  • Posted On: 2019-07-29
  • Expires On: 2019-11-26 Expired

Job Details

  • Job Location: Lebanon
  • Job Category: Marketing
  • Employment Type: Employee
  • Job Duration: Full Time
  • Reference number: SFS001

Job Description

  • Develops, manages, and implements the Brands Marketing Strategy, Policies, and Procedures.
  • Manages several brands from inception (supplier) to end-user (consumer) and escorts and monitors brand life cycle (introduction, visibility, penetration, marketing, sales, stock level, replenishment, etc.)
  • Proposes and manages product development and extension and brand strategy development
  • Prepares e-mails and answers correspondence with suppliers and manages supplier relationship as to specifications, prices, discounts, quantities, orders, returns, marketing budget, etc. 
  • Supports and handles field visits of suppliers’ representatives (voyageurs) in coordination with Sales  
  • Prepares, coordinates, and consults with Sales, and submits the yearly marketing plan to the CEO for approval
  • Makes sure that all sales persons are aware of the brands vision, strategies, objectives and tactics
  • Initiates, proposes, coordinates, and implements Above-the-Line (ATL) activities such as radio, bill boards, T.Vs, unipoles, to create awareness and reap long-term benefits
  • Initiates, proposes, coordinates, and implements Below-the-Line (BTL) activities such as tasting, sampling, etc. to boost sales and reap short-term results
  • Initiates, proposes, coordinates, and implements Through-the-Line (TTL) activities to strike optimum combination of ATL and BTL activities to boost and maintain awareness and sales
  • Conducts frequent market visits, as necessary and as appropriate, at least twice a month, to follow up brand, display, positioning, etc., take pictures of display, to obtain feedback, and to learn about competition (shelf price, display, offers, etc.)
  • Initiates, proposes, coordinates, and implements special promotion campaigns like tasting, sampling, participation in fairs and exhibitions, etc.
  • Creates and reinforces brand image and brand slogan and follows it up in order to achieve and maintain such image
  • Assesses marketing campaigns efficiency and return on investment; Keeps management informed about the brands status and profitably
  • Follows up brands with upper trade accounts, in coordination with Sales, to ensure they are always listed; resolves de-listings and takes necessary action to avoid their recurrence
  • Follows up expiry date of brands, assesses stock and sales levels, and proposes necessary actions to liquidate stock before they expire
  • Reads sales reports (average sales, month-to-last, etc.); reads stock reports (available quantity, re-order point, minimum quantity, lead time, etc.); draws conclusions as to stock level and trends and submits replenishment orders to the CEO for approval
  • Updates related sections of the Catalogue: prepares data, information, pictures, etc. and inserts them in their appropriate spots in coordination with the Design and Sales Departments 
  • Prepares feasibility studies for new brands: market visits, comparisons, price positioning, consumer preferences, market trends, etc. and submits them to the CEO
  • Distributes samples of new items to sales team to taste and conduct orientation sessions with them to create and enhance product knowledge
  • Monitors and follows up closely sales of new items in order to ensure optimum visibility and penetration; obtains feedback and takes necessary remedial actions
  • Prepares year-end reports (PowerPoint, Excel, Word, Audio-visual, etc.) of brands including history, sales, comparison, target, campaigns, etc. and submits them to the CEO
  • Develops, manages, and implements the Brands Marketing Strategy, Policies, and Procedures.
  • Manages several brands from inception (supplier) to end-user (consumer) and escorts and monitors brand life cycle (introduction, visibility, penetration, marketing, sales, stock level, replenishment, etc.)
  • Proposes and manages product development and extension and brand strategy development
  • Prepares e-mails and answers correspondence with suppliers and manages supplier relationship as to specifications, prices, discounts, quantities, orders, returns, marketing budget, etc. 
  • Supports and handles field visits of suppliers’ representatives (voyageurs) in coordination with Sales  
  • Prepares, coordinates, and consults with Sales, and submits the yearly marketing plan to the CEO for approval
  • Makes sure that all sales persons are aware of the brands vision, strategies, objectives and tactics
  • Initiates, proposes, coordinates, and implements Above-the-Line (ATL) activities such as radio, bill boards, T.Vs, unipoles, to create awareness and reap long-term benefits
  • Initiates, proposes, coordinates, and implements Below-the-Line (BTL) activities such as tasting, sampling, etc. to boost sales and reap short-term results
  • Initiates, proposes, coordinates, and implements Through-the-Line (TTL) activities to strike optimum combination of ATL and BTL activities to boost and maintain awareness and sales
  • Conducts frequent market visits, as necessary and as appropriate, at least twice a month, to follow up brand, display, positioning, etc., take pictures of display, to obtain feedback, and to learn about competition (shelf price, display, offers, etc.)
  • Initiates, proposes, coordinates, and implements special promotion campaigns like tasting, sampling, participation in fairs and exhibitions, etc.
  • Creates and reinforces brand image and brand slogan and follows it up in order to achieve and maintain such image
  • Assesses marketing campaigns efficiency and return on investment; Keeps management informed about the brands status and profitably
  • Follows up brands with upper trade accounts, in coordination with Sales, to ensure they are always listed; resolves de-listings and takes necessary action to avoid their recurrence
  • Follows up expiry date of brands, assesses stock and sales levels, and proposes necessary actions to liquidate stock before they expire
  • Reads sales reports (average sales, month-to-last, etc.); reads stock reports (available quantity, re-order point, minimum quantity, lead time, etc.); draws conclusions as to stock level and trends and submits replenishment orders to the CEO for approval
  • Updates related sections of the Catalogue: prepares data, information, pictures, etc. and inserts them in their appropriate spots in coordination with the Design and Sales Departments 
  • Prepares feasibility studies for new brands: market visits, comparisons, price positioning, consumer preferences, market trends, etc. and submits them to the CEO
  • Distributes samples of new items to sales team to taste and conduct orientation sessions with them to create and enhance product knowledge
  • Monitors and follows up closely sales of new items in order to ensure optimum visibility and penetration; obtains feedback and takes necessary remedial actions
  • Prepares year-end reports (PowerPoint, Excel, Word, Audio-visual, etc.) of brands including history, sales, comparison, target, campaigns, etc. and submits them to the CEO

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