Job Details
- Job Location: Lebanon
- Job Category: Advertising / Public Relations
- Employment Type: Employee
- Job Duration: Full Time
Job Description
Position Summary
Do you have a passion for social media and digital content creation? Are you passionate about working in industry undergoing unprecedented growth and innovation? Are you looking for a company where you can make a real difference to sales and a company’s strategic goals? We have the job for you!
We are looking for a highly-motivated individual with a strong knowledge and understanding of the digital marketing landscape, along with a solid understanding of marketing basics. In this hands-on role you will not only be leading P.L. Light Systems’ digital strategy, but also be responsible for the day-to-day community management of all social media platforms (including content development), website maintenance, blog calendar and content creation, email campaigns and newsletters.
Working closely with the Sales; Marketing; Customer Service and Technical teams to cultivate a deep understanding our customers’ needs and market trends, you will plan, develop and measure digital campaigns that resonate with P.L. Light Systems’ target audiences.
Key Responsibilities
Creating quality content for social media posts, blogs, email marketing campaigns, infographics, and articles to reinforce the company's position as the horticultural “lighting knowledge company”.
Day-to-day community management of all social media platforms—including scheduling and posting content; responding to messages, social monitoring, etc.
Optimize SEO-friendly content for both web and mobile platforms.
Extrapolating and interpreting relevant analytics in order to develop high impact campaigns and evaluate campaign effectiveness.
Collaborate with internal stakeholders and external partners to develop meaningful and relevant digital marketing campaign ideas and/or content.
Manage blog content calendar and leverage relationships with growers, research partners, and internal employees to generate topical, quality content.
Education/Work Experience
Bachelor’s degree (or equivalent experience) in marketing, communications, or related field
2-5 years’ experience in a relevant marketing role
Solid data driven marketing experience and experience in marketing campaign implementation across major digital marketing platforms
Skilled in creating, editing, and promoting written and visual content
Proven and versatile experience in the creation of content for social media posts, blogs, website content and email campaigns.
Prior experience in the technology/electronics industry preferred, but not required
Behavioural Skills
Self-motivated, with a positive attitude, the ability to think outside the box, and perform with limited supervision
Solid relationship management skills, including the ability to work effectively with both internal and external stakeholders
Relentless attention to detail and highly organized
Exceptional ability to communicate clearly both verbally and in writing
Solid judgment and decision-making skills
Technical Skills
Good knowledge and understanding of major digital marketing platforms.
Skilled in creating, editing, and promoting written (and visual) content.
Experience managing Facebook, LinkedIn, Twitter, Instagram, Google+, YouTube.
Experience using Microsoft Office: Word, Excel, PowerPoint, Outlook.
Experience with the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphics creation.
Experience with Google Analytics and WordPress.
Previous experience in the creation of varied content for social media posts, blogs, website content and email campaigns.
Video production / editing skills are a bonus