E-Commerce Category Specialist

• Job Location: Lebanon
• Job Category: Other
• Employment Type: Employee
• Job Duration: Full Time

Department:

E-Commerce

Job Status:

Full Timer

Working Hours:

Monday till Friday from 9:00 am till 6:00 pm

Location:

Head Office - Zalka

Relationship Span:

Within Mike Sport  : Marketing Dpt., Commercial Dpt.,  Accounting Dpt, IT Dpt, Warehouse Dpt. , Retail Manager, Inventory Team.

Outside Mike Sport: Customers.

About Us

For over 30 years we have built a powerful wholesale, retail, and E-commerce business, combined with a successful distribution channel.

Mike Sport has strengthened its footprint for major key accounts with its Lifestyle, Outdoor, Performance, and Technical categories.

Our operations are spread across the EMEA region with our headquarters and central operations located in Beirut, Lebanon.

SCOPE OF THE JOB

We are looking for a highly skilled E-Commerce Category Specialist  who will be responsible for running the local online shop by managing the sales, operations, and budget. He/ She carries out online marketing plans to boost the site tracks and maximize sales.

KEY RESPONSIBILITIES

Strategy & Budgeting:

• Evaluate sales performance per product and category to optimize ROI while identifying trends and insights to optimize sales performance
• Understand the customers of our various distribution channels and determine the best-selling strategy and logistical structure for each
• Drive and influence Digital Marketing to support category directives and strategies
• Develop and implement category strategy to achieve revenue and profitability goals
• Conduct pricing analysis looking at competitor and cross-retailer pricing activity to develop and influence competitive strategies for the team
• Partner with major external and internal vendor partners to ensure their brands are well-positioned to deliver against customer and brand expectations

Execution:

• Conduct assortment, promotional, cross-selling, and other relevant analyses for E-Commerce and Omni channel retailers, leveraging all relevant information
• Organize and maintain merchandising calendar for website home and landing pages, navigation, special initiatives, item image, copy strategy
• Ensure content is accurate and product merchandised correctly on the website
• Ensure stock levels are effectively managed and controlled by constantly analyzing sales and inventory reports in order to maximize sales and meet stock performance objectives for the online shop.
• Develop and implement multi-channel (through various platforms) action plans for the online shop to ensure alignment in the brand experience between the online and physical shops (Including Click & Collect, returns, inquiries, and stocks. etc....).
• Stay informed and up-to-date with the competitive scene in the local and regional market to identify threats and opportunities related to the successful performance of the online shop.
• Create product/collection listings on the e-commerce platform based on requests from Brand Managers.

Reporting & forecasting:

• Determine and define metrics for calculating ROI that are benchmarked against the business goals and industry standards
• Run daily/weekly/monthly reports related to sales and inventory
• Calculate ROI for each program and make recommendations based on results to increase sales, opt-ins, Average Order Size (AOS), Average Unit Sales (AUS), and repeat purchases
• Develop deep data analysis to provide insights and recommendations based on customer data (Promotion Analytics/Insights/Recommendations, Assortment Recommendations & Online Catalog Management, reporting on sales trends and deriving Insights/ Recommendations for segment trends, overall business observations).

Leadership & Managerial:

• Contribute to the development and grow the team’s expertise as part of career development and succession planning
• Delegate tasks effectively to the team and ensure that they have the needed skills to succeed in order to have an effective and efficient flow of activities
• Generate creative and effective ideas for marketing, such as content for our digital/E-commerce platform, sales campaigns, and more
• Collaborate across multiple departments (sales, finance, supply chain, etc.) to communicate details of new products
• Identify and codify new analyses relevant to driving E-Commerce traffic, conversion, and basket size
• Train, motivate, and evaluate his/her team to ensure that the department has the necessary skill base, is motivated, and is enabled to maximize their potential and contribution to the company.

COMPETENICES

Customer Focus

Strategic Thinking

Commercial Understanding

Analytical Thinking

Planning and Organizing

Developing and Motivating Others

Driving and Achieving Results

JOB REQUIREMENTS

• Education:  Bachelor’s degree in Business Administration or Marketing. Master’s degree is a plus.
• Experience:  At least 3 to 4 years of experience in the E-Commerce industry.
• Linguistic Skills: Advanced in written & spoken English and Arabic, French is a plus.
• Computer Skills: Advanced knowledge of MS Office.