
Performance Marketing & Growth Specialist
Mike Sport
- Job Location: Lebanon
- Posted On: 2025-06-25
- Expires On: 2025-10-23
Job Details
- Job Location: Lebanon
- Job Category: Other
- Employment Type: Employee
- Job Duration: Full Time
Job Description
Department:
E-Commerce & Digital
Job Status:
Full Timer
Working Hours:
Monday till Friday from 9:00 am till 6:00 pm
Location:
Head Office - Zalka
SCOPE OF THE JOB:
The Performance Marketing & Growth Specialist is responsible for driving full-funnel paid and owned marketing growth across Google Ads, SEO, email/CRM, and analytics. You will collaborate closely with the Meta Marketing Specialist, Shopify Experience Designer, and E-Commerce Specialist to execute data-driven strategies that support Mike Sport’s aggressive revenue targets across multiple brands and markets.
KEY RESPONSIBILITIES:
Strategic Planning & Audience Segmentation
- Lead audience research to identify high-value customer segments (demographics, behavior, LTV tiers) for prospecting and retargeting.
- Develop and maintain a detailed segmentation framework (look-alike, custom, value-based audiences) to inform paid media, email flows, and personalization efforts.
- Translate business objectives into channel-specific strategies, setting clear goals, KPIs, and success metrics for each segment.
- Plan and orchestrate Mike sport promotions, campaigns and activations across all relevant channels.
- Plan budget required per channel, etc.
Paid Search & Display
- Strategically develop and manage Google Ads campaigns (Search, Display, Shopping) and non-Meta paid channels (e.g., programmatic, affiliates), setting audience targets and budget allocations to optimize bid strategies and maximize ROAS.
- Oversee Google Merchant Center feeds, troubleshoot data errors, and recommend feed optimizations to improve campaign performance.
Email Marketing & CRM
- Define CRM segmentation and personalization strategies, using behavioral and lifecycle data to drive targeted email and SMS flows (welcome, cart abandonment, re-engagement).
- Work with our Customer Experience designer and Ecommerce Specialist to create content templates in Klaviyo (or equivalent) that automatically adapt to each customer segment’s preferences and purchase history.
- Launch and report on email campaigns, etc.
SEO & Organic Growth
- Own organic channel strategy: perform technical and content audits, implement keyword targeting (EN/AR) per segment, and guide content creation to capture high-intent search traffic.
Analytics & Attribution:
- Architect and maintain a robust analytics stack: configure GA4/GTM, implement server-side tracking and Conversions API, define UTM taxonomies, and ensure full funnel attribution across channels.
- Build segment-level dashboards in Looker Studio to monitor ROAS, CPA, conversion rates, and retention metrics across channels.
A/B Testing & Experimentation
- Develop and execute systematic A/B and multivariate tests across paid creative, landing-page templates, email content, and on-site experiences, using statistical significance to guide scaling decisions.
Cross-Channel Collaboration
- Facilitate regular planning sessions with the Meta Marketing Specialist, CX Designer, and eCom Specialist to align on segment definitions, test calendars, and creative briefs.
- Present strategic recommendations and segment performance insights to the eCommerce Director and leadership.
Vendor & Tools Evaluation
- Research third-party solutions and AI-driven tools that enhance segmentation, personalization, and campaign automation; lead evaluation and integration projects.
DESIRED SKILLS:
Required:
- Hands-on experience with Google Ads (Search, Display, Shopping) and Google Merchant Center campaign setup, optimization, and ROAS management
- Strong working knowledge of GA4, GTM, and Looker Studio for end-to-end attribution, conversion tracking, and performance dashboarding
- Deep understanding of audience segmentation, targeting strategies, and conversion-rate optimization methodologies
- Strong numerical aptitude: able to analyze budgets, forecast performance, measure ROAS/CPA, and manage media spend to hit ROI targets
- Proven budget management skills: setting, allocating, and optimizing campaign budgets across channels to maximize return
- Demonstrated ability to collaborate cross-functionally with CX, design, commercial, and operations teams
- Familiarity with SQL or data-query tools for ad-hoc analysis and reporting is a plus.
- Strong quantitative aptitude, comfortable building attribution models and predictive performance forecasts.
- Ability to leverage data-science concepts (segmentation, clustering, regression) to refine targeting and personalization.
Nice to Have:
- Previous hands-on experience with email/CRM platforms (e.g., Klaviyo, Omnisend, Mailchimp), including designing segmented automation flows
- Demonstrated SEO skills: technical audits, on-page optimization, keyword research, and content collaboration (EN/AR)
- Experience managing Arabic-language campaigns and localization for MENA market nuances
- Proficiency with A/B testing and experimentation platforms, and mapping multichannel customer journeys
JOB REQUIREMENTS:
- Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, Data Science, Statistics, or equivalent practical experience in performance marketing and analytics.
- Experience: 3–5 years of direct digital marketing experience, with proven ownership of Google Ads and Google Merchant Center campaigns; eCommerce or retail background preferred.
- Linguistic Skills: Excellent written and verbal skills in English and Arabic; proven experience driving alignment across cross-functional teams.