Senior Social Media Specialist

• Job Location: Lebanon
• Job Category: Marketing
• Employment Type: Employee
• Job Duration: Full Time

Department:
Marketing
Job Status:
Full Timer
Working Hours:
Monday till Friday from 9:00 am till 6:00 pm – Attend Events even on weekends
Location:
Head Office - Zalka

SCOPE OF THE JOB:
The Social Media Specialist is responsible for managing and enhancing our social media channels, with a focus on content creation. This role requires a creative individual who can develop engaging content, analyze performance metrics, and collaborate with various teams to support our brand’s objectives.

KEY RESPONSIBILITIES:
Content Creation and Editing:
 Develop, write, and edit engaging content for various social media platforms, including Facebook, Instagram, and LinkedIn
 Create visually appealing graphics, videos, and other multimedia content that align with our brand’s voice and marketing objectives
 Maintain consistency in tone, style, and quality across all content
Social Media Management:
 Plan and schedule posts across multiple social media platforms to ensure timely and effective content delivery
 Monitor social media channels for comments, messages, and engagement, and respond appropriately to build relationships with our audience
Strategy and Analytics:
 Assist in developing social media strategies that align with marketing goals and objectives
 Analyze performance metrics and generate reports to track the effectiveness of social media campaigns and content
 Utilize insights to optimize future content and strategies
Collaboration:
 Work closely with the marketing team to align social media efforts with overall marketing campaigns and initiatives
 Collaborate with other departments to gather content ideas and ensure brand consistency across all channels
Trend Monitoring:
 Stay up-to-date with the latest social media trends, tools, and best practices to keep our content relevant and innovative
 Experiment with new approaches and techniques to improve engagement and reach
 Perform other duties that are aligned & related to the job scope

DESIRED SKILLS:
 Ability to work independently as well as part of a team in a fast-paced environment
 Creative thinking and problem-solving skills with a passion for social media and digital marketing
 Proficiency with graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, Capcut etc.) Love and knowledge about different sports and sports events is preferred.

JOB REQUIREMENTS:
 Education: Bachelor's Degree in Marketing, Communications, Journalism, or a related field
 Experience: 5 to 6 years of proven experience in Social Media management, including, Instagram, Twitter, LinkedIn, and TikTok, content creation, and editing
 Linguistic Skills: Fluency in English, French is a plus
 Computer Skills: Experience with social media analytics tools and creative tools