Social Media Specialist

• Job Location: Lebanon
• Job Category: Marketing
• Employment Type: Employee
• Job Duration: Full Time

Department:

Marketing

Job Status:

Full Timer

Working Hours:

Monday till Friday from 9:00 am till 6:00 pm – Attend Events even on weekends

Location:

Head Office - Zalka

SCOPE OF THE JOB

The Social Media Specialist is responsible for managing and enhancing our social media channels, with a focus on content creation. This role requires a creative individual who can develop engaging content, analyze performance metrics, and collaborate with various teams to support our brand’s objectives.

KEY RESPONSIBILITIES

Content Creation and Editing:

• Develop, write, and edit engaging content for various social media platforms, including Facebook, Instagram, and LinkedIn
• Create visually appealing graphics, videos, and other multimedia content that align with our brand’s voice and marketing objectives
• Maintain consistency in tone, style, and quality across all content

Social Media Management:

• Plan and schedule posts across multiple social media platforms to ensure timely and effective content delivery
• Monitor social media channels for comments, messages, and engagement, and respond appropriately to build relationships with our audience

Strategy and Analytics:

• Assist in developing social media strategies that align with marketing goals and objectives
• Analyze performance metrics and generate reports to track the effectiveness of social media campaigns and content
• Utilize insights to optimize future content and strategies

Collaboration:

• Work closely with the marketing team to align social media efforts with overall marketing campaigns and initiatives
• Collaborate with other departments to gather content ideas and ensure brand consistency across all channels

Trend Monitoring:

• Stay up-to-date with the latest social media trends, tools, and best practices to keep our content relevant and innovative
• Experiment with new approaches and techniques to improve engagement and reach

• Perform other duties that are aligned & related to the job scope

DESIRED SKILLS

• Ability to work independently as well as part of a team in a fast-paced environment
• Creative thinking and problem-solving skills with a passion for social media and digital marketing
• Proficiency with graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, etc.) Love and knowledge about different sports and sports events is preferred

JOB REQUIREMENTS

• Education: Bachelor's Degree in Marketing, Communications, Journalism, or a related field
• Experience: 2 to 3 years of proven experience in Social Media management, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, content creation, and editing
• Linguistic Skills: Fluency in English, French is a plus
• Computer Skills: Experience with social media analytics tools