Social Media Specialist

• Job Location: Lebanon
• Job Category: Marketing
• Employment Type: Employee
• Job Duration: Full Time

Department:

Marketing

Job Status:

Full Timer

Working Hours:

Monday till Friday from 9:00 am till 6:00 pm – Attend Events even on weekends

Location:

Head Office - Zalka

SCOPE OF THE JOB

The Senior Social Media is responsible for managing and enhancing our social media channels, with a focus on content creation. He/she is also responsible for requiring a creative individual who can develop engaging content, analyze performance metrics, and collaborate with various teams to support our brand’s objectives.

KEY RESPONSIBILITIES

Social Media Strategy & Planning

• Develop social media strategies that align with marketing goals and objectives
• Own the social media content calendar, ensuring consistency across platforms and campaigns
• Monitor social media channels for comments, messages, and engagement, and respond appropriately to build relationships with our audience
• Utilize insights to optimize future content and strategies

Content & Creative Direction

• Lead the ideation and creation of engaging content, including short-form video, static posts, stories, and live content
• Collaborate with Creative, Art Direction, Events, and Influencer teams to deliver high-quality content
• Create visually appealing graphics, videos, and other multimedia content that align with our brand’s voice and marketing objectives
• Ensure all content reflects brand tone, visual identity, and sports culture relevance

Campaign & Performance Marketing

• Support product launches, seasonal campaigns, and retail promotions through social storytelling
• Work closely with Performance Marketing and E-commerce teams to optimize paid social creatives
• Track and analyze performance metrics (reach, engagement, CTR, conversion) and optimize accordingly

Influencer & Partnership Support

• Support influencer and athlete partnerships from a social media perspective
• Brief creators, review content, and ensure alignment with brand and platform best practices
• Stay up-to-date with the latest social media trends, tools, and best practices to keep our content relevant and innovative
• Experiment with new approaches and techniques to improve engagement and reach

Analytics & Reporting

• Benchmark against competitors and industry best practices, in terms of trends and product innovations.
• Analyze performance metrics and generate reports to track the effectiveness of social media campaigns and content

Leadership & Collaboration

• Collaborate cross-functionally with Brand, Retail, PR, Events, and E-commerce teams
• Manage external agencies or freelance creators when required
• Work closely with the marketing team to align social media efforts with overall marketing campaigns and initiatives
• Collaborate with other departments to gather content ideas and ensure brand consistency across all channels
• Perform other duties that are aligned & related to the job scope

JOB REQUIREMENTS

• Education: Bachelor's Degree in Marketing, Communications, or a related field
• Experience: 5+ years of proven experience in Social Media management, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, content creation, and editing. Retail experience is a plus
• Linguistic Skills: Fluency in English, French is a plus
• Computer Skills: Experience with social analytics and management tools (e.g. Sprout, Hootsuite, Meta Business Suite, TikTok Analytics)