Digital Media Specialist

• Job Location: Lebanon
• Job Category: Marketing
• Employment Type: Employee
• Job Duration: Full Time

Responsibilities:

• Work following media plan and show understanding and relevance to the client’s target audience
• Participate in crafting digital ads that meet the clients’ business objectives and that advance their digital and social media brand strategy
• Participate in multiple projects through the digital advertising process from planning to ending campaigns
• Support in the implementation of media plans and proposals for different brands
• Familiarize with current media channels and advertising options
• Compose, gather and check campaign’s material before kickoff
• Launch and monitor social advertising campaigns using some platforms/tools such as Facebook and Instagram Ads Manager and Google Ads
• Assist in monitoring all live campaigns especially during peak season
• Assist in optimizing campaign per platform to deliver strict KPIs with the lowest cost
• Prepare paid advertising performance reports during and after delivery of the campaign
• Keep track of ad spend and conversions
• Send spend reports, profit sharing and other campaign invoices to Senior Media Coordinator
• Refer to Senior Media Coordinator for daily updates and follow-up on ads’ pending materials 
• Conduct user research to better understand customers’ needs and behaviors and help improve the user experience
• Stay aware of the latest trends and innovations in the field
• Develop knowledge on various platforms and pass certification tests such as google ads, snapchats
• Brainstorm within teams to develop advertising solutions, to discuss client requirements and to coordinate marketing activities
• Adhere to all intouch policies, procedures and business ethics codes 
• Promote and maintain commitment to intouch’s culture and spirit

Qualifications:

• Bachelor’s Degree in Digital Marketing, Advertising, Media Communication or any relevant field
• 0 to 3 years of relevant experience (digital marketer, media planner, media coordinator)
• Experience in a media agency, creative agency or company’s marketing department