Job Details
- Job Location: Lebanon
- Job Category: Marketing
- Employment Type: Employee
- Job Duration: Full Time
Job Description
Responsibilities:
- Work following media plan and show understanding and relevance to the client’s target audience
- Participate in crafting digital ads that meet the clients’ business objectives and that advance their digital and social media brand strategy
- Participate in multiple projects through the digital advertising process from planning to ending campaigns
- Support in the implementation of media plans and proposals for different brands
- Familiarize with current media channels and advertising options
- Compose, gather and check campaign’s material before kickoff
- Launch and monitor social advertising campaigns using some platforms/tools such as Facebook and Instagram Ads Manager and Google Ads
- Assist in monitoring all live campaigns especially during peak season
- Assist in optimizing campaign per platform to deliver strict KPIs with the lowest cost
- Prepare paid advertising performance reports during and after delivery of the campaign
- Keep track of ad spend and conversions
- Send spend reports, profit sharing and other campaign invoices to Senior Media Coordinator
- Refer to Senior Media Coordinator for daily updates and follow-up on ads’ pending materials
- Conduct user research to better understand customers’ needs and behaviors and help improve the user experience
- Stay aware of the latest trends and innovations in the field
- Develop knowledge on various platforms and pass certification tests such as google ads, snapchats
- Brainstorm within teams to develop advertising solutions, to discuss client requirements and to coordinate marketing activities
- Adhere to all intouch policies, procedures and business ethics codes
- Promote and maintain commitment to intouch’s culture and spirit
Qualifications:
- Bachelor’s Degree in Digital Marketing, Advertising, Media Communication or any relevant field
- 0 to 3 years of relevant experience (digital marketer, media planner, media coordinator)
- Experience in a media agency, creative agency or company’s marketing department