- Job Location: Lebanon
- Job Category: Sales
- Employment Type: Employee
- Job Duration: Full Time
As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our products or services and drive business growth. You will oversee the marketing team and collaborate with cross-functional teams to ensure the successful execution of marketing campaigns. Your role will involve market research, brand management, digital marketing, and customer acquisition strategies to enhance our company's visibility and reputation.
1.Develop Marketing Strategies: Create comprehensive marketing plans aligned with the company's objectives, target audience, and budget. Identify target markets, assess market trends, and develop strategies to reach and engage potential customers effectively.
2. Campaign Planning and Execution: Plan and execute marketing campaigns across various channels, including digital advertising, social media, email marketing, content marketing, and offline initiatives. Monitor campaign performance, analyze data, and optimize strategies for maximum impact.
3. Brand Management: Ensure brand consistency and integrity across all marketing efforts. Develop and maintain brand guidelines, messaging, and visual identity. Collaborate with the creative team to create compelling and cohesive brand assets.
4. Market Research and Analysis: Conduct market research to identify market trends, customer preferences, and competitive landscape. Analyze data and leverage consumer insights to refine marketing strategies, target the right audience, and position our products or services effectively.
5. Digital Marketing: Develop and implement digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. Stay updated with the latest digital marketing trends and techniques to drive website traffic, generate leads, and increase conversions.
6. Team Management: Lead and mentor a team of marketing professionals, including setting performance objectives, providing guidance, and fostering a collaborative and creative work environment. Delegate tasks, manage workloads, and ensure timely project delivery.
7. Budget Management: Develop and manage the marketing budget effectively, ensuring the allocation of resources to optimize ROI. Track expenses, analyze cost-effectiveness of marketing initiatives, and provide regular reports on budget performance.
8. Cross-Functional Collaboration: Collaborate with internal teams such as sales, product development, and customer support to align marketing strategies with overall business objectives. Coordinate with external vendors, agencies, and partners to execute marketing campaigns and leverage their expertise when required.